About Us |
The CEM Certification program is taught by experienced consultants at Strativity Group, Inc. Our team members are pioneers in the CEM industry who help companies around the world design, improve and implement their customer experience strategies.
We share a passion for helping organizations focus on their customers. We see first-hand how amazing employee experiences coupled with delightful customer experiences lead to increased revenues and improved profitability.
Our team members come from diverse backgrounds and specialties which include: research, consulting, marketing and training. We have also worked in a variety of fields including high tech, research and analysis, consumer products, graphic design, business to business, and the hospitality services.
We have worked on some of the toughest CEM assignments to transform product-focused organizations into customer-centric market leaders. Focusing on execution, we ensure that our ideas are put into action to create competitive differentiation, and ultimately lead to an increased market share, profitability and increased customer loyalty.
About Lior Arussy
Lior Arussy is an author, visionary, consultant and creative catalyst in the areas of creating delightful customer experiences and executing profitable customer strategies. For his thought leadership and contribution to the industry, Mr. Arussy received CRM Magazine's "2003 Influential Leaders" award and served as a juror on Fast Company's Customer First Awards 2005.
Prior to establishing Strativity Group, Mr. Arussy held executive positions at Hewlett-Packard and other companies.
Mr. Arussy's syndicated column Focus: Customer reaches over 600,000 readers worldwide every month. He is also the author of four books including Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right! (Wiley 2005) In addition, he has published over 50 articles in publications around the world including the Harvard Business Review.
His accomplishments have been recognized by members of the press and analysts at ABC, The Wall Street Journal, Financial Times and The Times of London and Gartner. Mr. Arussy completed his undergraduate degree at Case Western Reserve University and received his MBA from Weatherhead School of Management.
About Strativity Group
Strativity Group, Inc. is a global customer experience research and consulting firm which assists organizations with the creation of differentiating experiences and profitable customer relationships. Utilizing research, consulting, education and communication programs, Strativity creates and implements customer experience strategies for its clients. At the core of its methodology is the development of action plans that are used to drive organizational change.
The company is the author of the annual CEM benchmarking study which was featured in Business Week, Associated Press, Fast Company and other leading publications worldwide.
Strativity Group, Inc. works with Global 2000 companies as well as emerging businesses around the world. Our clients include Akibia, American Management Association, AMO, Capital One, CATIC, Circle K, Computer Associates, Crowne Plaza Hotels & Resorts, Dimension Data, DVTel, FedEx, Herbalife, ICMI, Honeywell, Jacada, Lockheed Martin, Nokia, Nordea, Nortel, RightNow Technologies, Sage, SAP, Seagate Technology, Siemens, The Fund, University of Pennsylvania, Verint Systems and Wyeth.
